Ready to transform your Ethics prep?
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Discover The Ethics Formula To Jump From 90 →140+ marks in 90 Days - Free Masterclass!
Most aspirants get stuck at 90-100 in Ethics. In this free masterclass, I’ll show you examiner-approved frameworks to score 140+ marks.

Register today and unlock bonuses worth 
₹19,999 — FREE!
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Weekly Webinar: Lifetime access to masterclass recordings so you can revise anytime.
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Ethics Starter Course: Mini-course with frameworks & examples to kickstart your GS-IV prep instantly.
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1:1 Quick Clarity Call: A personal 30-min strategy session to fix your weak points in Ethics.
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Ethics Private Community Access: Join the Ethics 140+ Tribe - peer support, accountability, and weekly expert guidance.
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⚠️ Seats are filling FAST and these bonuses disappear after today.
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Don’t wait → the difference between 90 & 140 marks could decide your rank
Join Ethics 140+ Free Masterclass Now!
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How We’ll Simplify Ethics?

Foundation

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We start by demystifying GS IV Ethics syllabus and PYQs, guiding you on what to study, skip, and prioritize. This creates your Circle of Study — a foundation for your accountability and measurable growth.


Cultivation

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Once your foundation is in place, we help you cultivate meaningful content around it, using the frameworks, themes and trends decoded from the Foundation stage.


Manifestation

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Knowledge means little without application. Here, you’ll practice answer writing, case studies, and structured sessions to convert learning into examiner-friendly responses. The outcome: you’ll deliver crisp, impactful, and structured answers that secure 120–140+ in GS-IV Ethics.

The EthiCraft IAS Advantage

1) Focused Ethics Education – Learn What Matters, Leave the Rest

Cut through the clutter with clarity-driven teaching that makes Ethics simple, structured, and high-scoring.
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Ethics-only specialization: No generic coaching — pure focus on GS-IV.
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50+ topic-wise modules: Syllabus decoding, PYQ mapping, thinkers, thematic coverages and case studies.
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Structured 4-level growth path: From basics to mastery (Bronze → Silver → Gold → Diamond).
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2) Real Implementation Over Endless Theory — Learn. Apply. Score. Repeat

Turn knowledge into marks with consistent practice that builds speed, precision, and exam confidence.
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Ethicathon Challenges: 75-day missions with syllabus-wise milestones.
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Rapid Implementation: Write, review, and refine with peers + mentors.
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Clear roadmap: Always know the next step, never feel scattered.
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3) Personalised Mentorship & 1:1 Guidance

Stay on track with a mentor who knows your journey and a tribe that keeps you accountable.
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Ethics Mastermind Council: Weekly calls for doubts resolution & strategies.
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1:1 Quick Clarity & Strategic Calls: Personalised roadmaps for individual challenges.
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Accountability Partners & Study Hives: To stay consistent, supported, motivated

4) Gamified, Reward-Driven Learning Experience – Because Hard Work Deserves Recognition

Preparation feels like progress when every milestone is recognised, celebrated, and shared with peers.
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Earn Gamification Points & Badges: Earn points and unlock levels as you complete tasks, tests, and challenges.
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Awards & Certificates: Recognition for consistency, top performance, and milestone achievements
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Leaderboards & Performance Highlights: Track your progress, celebrate high performers, and keep healthy competition alive

5) Ethics Enrichment & Value-Addition Arsenal – Turn Good Answers into Great Ones

Elevate your answers from good to great with tools that add depth, freshness, and examiner appeal.
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Ethics 140+ Enrichment Packages: Thematic Digest, Lexicon & CaseCraft Matrix
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Weekly Ethics 360: Fresh current affairs + ethical issue analysis.
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Toppers’ Value Addition Bank: Ready-made intros, conclusions, and flowcharts.
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Your Ethics Gameplan - Theme by Theme

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 Decoding Syllabus
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Syllabus-PYQ Integration
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Thematic Conceptual Clarity
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Lexicon Building
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Answer Architecture 
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Case Study Forumla 
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One Page One Notes
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Answer Mastery
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Topper Strategy Blueprint
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Content Enrichment Index
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Mock Simulation
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Preparation Quantification
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Progressive Test Series
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Live Hot Seat Audits
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One-to-One Coaching
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Gamification
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Gamification
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Gamification
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Gamification
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Gamification

Ethics 140+ Study Material: Themified and Simplified

Ethics 140+ is a comprehensive and application-oriented book crafted for UPSC aspirants preparing for General Studies Paper IV – Ethics, Integrity, and Aptitude. It presents Ethics in a simple, structured, and exam-focused manner, helping students connect concepts directly to answer writing.

Unlike conventional books, Ethics 140+ follows the exact format and framework used in UPSC answers, enabling aspirants to internalise both content and presentation. The structure allows easy integration of concepts, examples, and thinkers in a way that reflects UPSC’s expectations.

Each of the 20 themes in the book is developed through an in-depth analysis of the syllabus and PYQs, ensuring complete exam relevance and conceptual depth. Every theme includes:


  • 1. Concise introductions and conclusions presented in multiple styles for flexible use.

  • 2. Categorized examples — current, philosophical, constitutional, and mythological — for contextual diversity.
    3. Integrated thinkers and philosophers within each theme as per the context and PYQ trends..

  • 4. Key terms and impactful one-liners to enrich and refine written answers.

  • 5. Simple diagrams and flowcharts designed for clarity, retention, and quick recall.


  • In essence, Ethics 140+ serves as a structured, exam-oriented, and value-driven text that helps aspirants transform Ethics from a complex subject into a clear, high-scoring, and meaningful paper — while fostering ethical reasoning and leadership qualities essential for public service.

    Buy My Book
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    ₹499
    One-Time Fee
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    Bronze
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    Weekly Webinar Course
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    Ethics Starter Course
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    1:1 Clarity Call
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    Ethics Community Access
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    RECOMMENDED
    ₹4999
    One-Time Fee
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    Silver
    Everything in Bronze +
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    6+ Core Signature Courses
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    Ethicathon: 75-Day Ethics Mastery Challenge
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    Ethics MasterMind Call: Weekly Group Coaching Calls
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    Progress Tracking: Based on 6 Parameters
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    Gamification: Rewards & Certication
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    Full Community & Mobile App Access
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    Get Started
    ₹14999
    One-Time Fee
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    Gold
    Everything in Silver +
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    30+ Advance Tactical Courses
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    Ethics 360 Advance Module: Topic-to-Theme Mastery
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    CaseCraft Mastery: Advanced Thematic Coverage
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    Thematic CCTs (Conceptual Clarity Tests): Theory + Case Studies
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    Ethics ProTest Series: Theory + Case Studies
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    Freedom Business Model
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    ₹29999
    Annual Subscription
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    Diamond
    Everything in Gold +
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    10+ Advanced Elite Courses
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    Level Up Dashboard: Quantify Preparation
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     Live Hot Seat Audit: Answers Audit 
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    1:1 Coaching: Accountability + Accessibility
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    Weekly Ethics 140+ 
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    Rapids: Quick Implementation
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    Freedom Business Model
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    The Only NO-NONSENSE Platform You Need to Skyrocket Your Profits.

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    Testimonials

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    I am deeply grateful to Ved Sir for his exceptional one-to-one mentorship during my Ethics preparation. The guidance I received went far beyond conventional teaching. Sir provided unique, top-class theme-wise ethics study material, refined my content, curated precise one-pagers, and trained me in answer writing with PYQ analysis and presentation techniques. His constant support in value addition, doubt clarification, and personalized feedback helped me streamline both my Ethics and Essay preparation. This focused mentorship significantly improved my performance in these papers compared to last year. Thank you, Ved Sir, for your patient guidance, clarity of thought, and commitment to bringing out the best in your students. Your mentorship has been one of the most impactful experiences of my preparation journey.
    Ajay Biradar
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    I joined Ved Sir’s personal mentorship for GS-4 Mains and it turned out to be one of the most value-adding parts of my preparation. The quality of content was exceptional — rich with practical examples, clear diagrams and unique value additions that made my answers stand out. The chapter-wise tests kept my preparation structured, while the detailed one-on-one call after every test (often 30–40 minutes) went far beyond just evaluation. Sir patiently analysed each answer, cleared even minute doubts, and taught me how to present ideas with better flowcharts, keywords and ethical frameworks. These sessions were not just about marks; they also kept me motivated and focused when preparation felt overwhelming. I particularly appreciated the real-world case studies and current affairs linkages he suggested, the constant push to make answers exam-oriented, and his availability whenever I had a doubt. Overall, this mentorship gave me a clear strategy for GS-4 — from mastering theory to tackling case studies — and helped me evolve from writing average answers to producing UPSC-standard, high-impact responses with confidence.
    Adarsh Chougale
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    Firstly, after taking the course one gets a clear idea as to where one should put their efforts.It is important to understand the demand of each theme which makes the approach exam oriented. The personalized mentorship and feedback of each test given by sir helps us improve consistently. Also , regular motivation helps us be on track.
    Sree Binthu
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    Meet Ved Gupta

    I’m Ved Gupta, Ethics Mastery Mentor, dedicated to helping aspirants transform UPSC Essay and GS IV Ethics from their weakest paper into their rank amplifiers. Over the last 4+ years, I’ve guided students to simplify GS-IV Ethics into examiner-friendly frameworks, flowcharts, and examples that consistently lead to 140+ marks. But this mission is bigger than marks. Through my Ethics 140+ Tribe, I’m creating India’s largest community of aspirants who don’t just aim to clear UPSC, but to lead with integrity, values, and courage.

    If you believe Ethics is not just a subject but the soul of leadership, you belong here.

    :📜 My Mission To empower 1,00,000 UPSC aspirants to master Ethics and Essay with clarity, conviction, and competence — helping them score 280+ marks combined in these two game-changing papers. 


    Beyond marks, my mission is to nurture a community of 
    future civil servants rooted in integrity, empathy, and ethical leadership — individuals who will serve India with both competence and conscience.

    🎯My Vision: To create an ethical and resilient Bharat, capable of charting its own development story and journey rooted in its true civilizational values and identity — not by imitating the West, but by rediscovering the timeless wisdom within

    At EthiCraft IAS, we envision an India led by administrators who think independently, act ethically, and uphold the spirit of
     Dharma in governance, crafting a model of progress that is authentic, inclusive, and deeply Indian.

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    About The Company

    At EthiCraft IAS, we believe Ethics isn’t just another paper — it’s the soul of the UPSC journey. Yet thousands of aspirants stuck at 90–100 marks every year with vague strategies and unclear answers.

    We’re here to change that. Through examiner-friendly frameworks, the 90-Day Ethics Mastery Challenge, and a gamified mentorship system, we help aspirants turn Ethics into their highest-scoring paper — confidently targeting 140+ in Ethics and 280+ combined with Essay.

    But beyond marks, EthiCraft IAS is a mission-driven movement to nurture a new generation of ethical nation builders — aspirants who lead with clarity, courage, and integrity.

    Here, learning is personal and purposeful. You’ll find one-on-one mentorship, accountability-driven community pods, and recognition milestones like Integrity Challenger, Clarity Champion, and Nation Builder — each symbolizing your journey from aspirant to ethical leader.
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    Frequently Asked Questions

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    Who should join this UPSC Ethics program?

    This course is designed for UPSC and State PSC aspirants who want to strengthen their Ethics preparation— from beginners to advanced learners aiming for top ranks.

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    Are the classes live or recorded?

    Both! You’ll get recorded modules for lifetime access plus live mentorship and doubt-solving sessions (based on your plan).

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    What is the duration of the course?

    Each plan has its own timeline — ranging from self-paced modules to fast-track mentorship programs with live accountability. You can choose what fits your timeline best.

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    What’s the core difference between Bronze, Silver, Gold, and Diamond plans?

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    Bronze: Roadmap + Community
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    Silver: Structured Mentorship + Challenge
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    Gold: Tactical Depth + Practice Tests
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    Diamond: Full Accountability + Fast-Track Elite Preparation + Accessibility
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    Which plan should I choose?

    If you’re targeting the next mains seriously and want personal guidance, Diamond gives the fastest progress.

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    What are the payment options available?

    You can enroll using UPI, debit/credit cards, or net banking, and EMI options are available for selected plans. Once you pay, course access is activated instantly.

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    Is there a community that I can join?

    Yes! You’ll get access to the Ethics Mastery Community — a space for peer learning, answer sharing, and resolving doubts.

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